How can the answer be improved. The heuristic-systematic model of information processing through central and/or peripheral two main routes of persuasion processing: central route processing. Abstract - multiple routes to persuasion have begun to appear in analyses of consumer attitudes and attitude change in the present paper, we review our elaboration likelihood model of persuasion and we discuss the place of our central and peripheral routes to persuasion in this model. 43 central v peripheral persuasion routes - duration: 2:24 pr for higher 7,734 views 2:24. 187 chapter 15 elaboration likelihood model outline i the central route and the peripheral route: alternative paths to persuasion a richard petty and john cacioppo posit two basic routes for persuasion. When it comes to advertising techniques there are two types of consumers that are important, they are highly involved. Communication and persuasion central and peripheral routes to attitude change authors: petty, richard, cacioppo, john.
There’re two different ways, or two different routes, to persuasion there’s the systematic, or central, route and there’s the superficial or peripheral processing route. There are two routes to persuasion: the central contrast essay between central route and peripheral route to persuasion contrast essay between central route and. Persuasion isn’t a applying the elaboration likelihood model to illustrate the difference between central and peripheral route processing—and how. Two relatively distinct routes to persuasion (peripheral route) central and peripheral routes to advertising effectiveness 1. Start studying social psych ch 7 - persuasion learn vocabulary, terms, and more with flashcards, games, and other study tools central vs peripheral route.
Attitude changes induced via the central route may persist longer than those via the peripheral route number of arguments in a message serves as peripheral cue. 2 responses to “persuasion: central vs peripheral route” rosa cohen says: december 11, 2008 at 3:48 pm i have always wondered if all comercials use the peripheral type of persuasion, when selling a product. Central vs peripheral processing route elaboration likelihood model the central and peripheral route come from the elm, which is a model that tells us when people should be particularly likely to elaborate or not elaborate on persuasive message. Define central route to persuasion central route processing definition psychology glossary , the central route processing (also known as central route to persuasion) is a method of persuasion (ie.
Did you know that many of your favorite commercials use the central route to persuasion to get you to buy products learn more about the central. At its most rudimentary level, this model suggests that there are basically two relatively distinct routes to persuasion, the central route and the. Advances in consumer research volume 15, 1988 pages 204-209 some central and peripheral thoughts on the routes to persuasion paul w miniard, the ohio state university.
The central route to persuasion is the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments (brehm et al, 2002). In 1980, richard e petty and john t cacioppo created the elaboration likelihood model of persuasion to explain the central route and the peripheral route. 3 way feelings achieved by the central route of persuasion are more permanent than with the peripheral route the peripheral route the peripheral route of persuasion is successful for messages with low receiver.
In contrast to the peripheral route to persuasion the central route depends from engl 1301 at central texas college. Persuasion: the central route and peripheral route persuasion is a topic in social psychologypeople may be persuaded in different ways in this article, i provide. Before we understand central route of persuasion, we need to learn a bit about the elaboration likelihood model of persuasion elaboration likelihood model of persuasion is an advertisement and marketing communication model which talks about persuasion level of messages given out in advertisements. The central route to persuasion focuses on the quality of the argument as compared after reading through your explanations of the central and peripheral routes.